Bitcoin Treasury Corporation Quietly Amasses $70M in BTC, Signals Bigger Crypto Strategy Ahead

Key Takeaways:

• Bitcoin Treasury Corporation (TSXV: BTCT) has acquired 771.37 BTC, worth over CAD$113 million.
• The firm completed its initial phase with a $70 million purchase of 478.57 BTC.
• Bitcoin will be deployed through institutional lending and liquidity operations as part of a long-term strategy.

Bitcoin is becoming more than just a store of value for retail investors. For institutional players like Bitcoin Treasury Corporation, it’s becoming a core part of the corporate finance playbook. The Canadian-listed company has just completed the first phase of its Bitcoin acquisition strategy—one that could signal a new era of Bitcoin-denominated financial services.

771.37 BTC on the Balance Sheet—And Counting

On June 27, 2025, Bitcoin Treasury Corporation (BTC Treasury) announced the completion of its first major Bitcoin acquisition phase. The company announced that it had purchased 478.57 BTC for CAD$70 million, raising its total holdings of BTC to 771.37 BTC.

Bitcoin’s price was around CAD$146,500 when the purchase was made and the total value of BTC Treasury’s stash is now worth past CAD$113 million (~USD$82.5 million). This makes the company’s Bitcoin per Share (BPS) value to be around 0.0000634 when calculated on a Fully Diluted (FD) basis excluding warrants.

This brash early accumulation is a clear indication of Bitcoin Treasury’s core belief: Bitcoin is not simply an asset but a foundational pillar of its treasury model.

Beyond Accumulation—A Strategic Deployment Plan

While many other firms may just hold BTC passively, Bitcoin Treasury will aim to put its crypto to work.

The company is planning to move into the BTC-denominated lending and institution-facing liquidity sector. That is, it can lend, be a counterpart funder and provide capital access to institutional players from its BTC holdings, all in a native way that traditional treasuries would lend their cash out through bonds or credit lines.

More generally, the aim is to rethink corporate treasuries in the digital age, says CEO Elliot Johnson. In a world of constrained supply and growing demand, Bitcoin is being reframed as something more than a hedge against inflation or fiat debasement — it is being repositioned as a dynamic yield-bearing asset.

Read More: Vinanz Quietly Adds $631K in Bitcoin, Bringing Treasury to Over $6.3M—What’s Next?

Corporate Bitcoin Strategies Gain Ground

BTC Treasuries adds to a growing list of major companies trying their luck with Bitcoin as part of their business offering. While firms like MicroStrategy and Block Inc. receive much of the fanfare for their bullish BTC holdings, smaller and mid-cap organizations like BTC Treasury are quietly drafting models that don’t revolve around price speculation.

MicroStrategy, for example, has turned its Bitcoin position into a core element of its investor narrative—holding over 200,000 BTC as of June 2025. Meanwhile, firms like Hut 8 and Galaxy Digital are already putting their Bitcoin to work supporting services and investment vehicles.

Bitcoin Treasury is taking a different approach, deliberately targeting Bitcoin-native services. Rather than holding BTC as a valuation asset (BTC as a “balance sheet asset”), its approach has been to a dynamically invest in markets to position BTC as a working asset.

It’s also part of a larger trend in which Bitcoin is not simply digital gold — it is also becoming a form of digital capital.

Institutional-Grade Risk Controls and Market Focus

BTC Treasury underlined the institutional-grade nature of its custodial solution, compliance monitoring, and asset protection. The company is overseen in Canada and trades on the TSX Venture Exchange (TSXV), which holds it to strict public disclosure and auditing regimens.

Its strategy includes:

• Avoiding leverage in its BTC holdings
• Maintaining real-time custody risk assessments
• Prioritizing cold storage and insured custody solutions
• Transparency in calculating Bitcoin per Share for investors

This is a departure from crypto’s early days, when corporate BTC holdings were criticized for a lack of structure or governance. By building around regulated norms, BTC Treasury aims to attract institutional counterparties in need of secure, professional-grade Bitcoin services.

Market Reaction and Looking Ahead

Bitcoin Treasury Corporation’s announcement was met with moderate interest on Canadian markets, but industry analysts say this could represent a larger institutional trend.

As of June 2025:

• The company has no current debt exposure tied to BTC holdings.
• Institutional partnerships are reportedly under discussion to activate its lending desk.
• New product lines are being evaluated for Bitcoin-backed collateral services.

If BTC Treasury executes successfully, it may serve as a model for a new class of Bitcoin-native financial institutions: small-cap firms that don’t just own Bitcoin—but build on top of it.

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