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From Zero to Valuation: Analyzing the Fundraising Game of Encryption Projects
Crypto Assets Project: The Game from Nothing to Something
In the field of Crypto Assets, we often see projects that have only glamorous websites but can raise huge amounts of funds. This phenomenon is not accidental, but rather a result of game theory working behind the scenes.
Recall the scene in the American TV series "Silicon Valley": companies without revenue are valued higher than profitable companies. The investors' explanation is that having actual income raises the question of "how much," while lacking revenue can inspire limitless imagination.
The crypto assets industry pushes this logic to the extreme: the more ethereal the product, the stronger the fundraising ability may be. This is not a flaw; rather, it has become one of the most profitable characteristics of the industry.
Realistic constraints on valuation
Having a real product means facing the harsh reality:
In contrast, the potential of projects with only a white paper is limited only by imagination. This creates a paradox: practical projects are instead punished by the market.
Game of asymmetric information
In Crypto Assets fundraising, the amount of information held by each party varies:
For founders lacking actual products, the best strategy is obvious:
The more vague the statement, the harder it is to falsify. The fewer functions there are, the fewer problems are exposed.
Why is no one asking for better results
The "prisoner's dilemma" in game theory explains why people make harmful and unbeneficial choices. There are similar situations in Crypto Assets investment: if everyone insists on investing only when they see viable products, the market will be healthier.
However, waiting may mean missing out on early high returns. The earliest entrants usually profit the most, even if the project ultimately fails. Therefore, the seemingly rational individual behavior of investors (entering early based solely on promises) leads to an overall irrational outcome (valuing hype over substance).
Trading Dreams and Reality
A project with only online articles can claim to completely revolutionize the industry and create trillion-dollar value. In contrast, projects with actual code must face:
This has produced what is known as the "null premium"—a valuation premium obtained by completely detaching from real-world constraints.
collective hype
When it is difficult to discern the quality of a project, people look for common signals:
Projects lacking products can allocate all their resources to generating these signals, rather than actual development. In the Crypto Assets field, marketing often outweighs technical development.
real case
There are many cases in the Crypto Assets field where huge amounts of funds have been raised solely based on white papers:
These cases all follow a pattern: the more abstract or technically complex the promises, the more funding is raised, and the greater the risk of eventual failure.
Why is it difficult to change this situation ###
Logically, investors should demand to see viable products. However, game theory explains why this is difficult to achieve:
This is why projects that lack products often raise more funds than those that actually develop practical products.
The game rules themselves are fine; it's just that some people are too skilled at exploiting these rules.