Content is Asset: The Dawn of a New Era in Social Finance

In the near future, we may see a brand new social media ecosystem. Imagine that every post, every selfie, and even every short video you share on social platforms can be instantly transformed into tradable digital assets. Your fans can not only express their support through likes and comments but can also bring you tangible economic returns. This is no longer a distant concept, but an innovative model of "social finance" that a certain platform is working to realize.

On April 20, 2025, the platform announced that it will officially launch its native token on a certain Layer 2 network on April 23. This issuance is not only a return to early community supporters but also marks an important milestone in the platform's transformation from a decentralized NFT trading market to an on-chain social ecosystem.

Token: A New Era for Social Platforms

The newly launched token has a total supply of 10 billion pieces. The platform clearly states that this is not a governance token or equity certificate, but rather a pure "entertainment token" designed to bring fun and interaction to the community. The positioning of this token is for entertainment purposes, not as an investment tool.

The token allocation plan is as follows:

• 10% for community airdrop, distributed through two rounds of snapshots
• Snapshot Period One: January 1, 2020 to March 3, 2025
• Snapshot period two: March 3, 2025 to April 20, 2025

As an entertainment-type token, its value largely depends on community enthusiasm and market sentiment, rather than actual utility value. This makes it both fun and carries a certain degree of speculative risk. Users need to maintain a rational attitude when participating, to avoid losses due to market fluctuations.

The Innovative Journey from NFTs to On-Chain Social Networking

Technology Upgrade: Low-cost Scalability Solutions

Since 2023, the platform has launched an extended network based on a certain technology stack, reducing transaction fees to nearly negligible levels. According to a certain data platform, the average transaction fee on this network is only around $0.001. This means that ordinary users can easily participate in content creation and trading without worrying about high handling fees. As of March 2025, the platform has attracted 2.4 million collectors and 618,000 creators, demonstrating strong ecological vitality.

"On-chain Social Media": Content is Wealth

The core innovation of the platform lies in its "on-chain social media" model. Whenever users publish content (such as images, videos, text), the system automatically generates a specific token called "content coin." These tokens can be traded, and creators can earn dividends from transaction fees. For example, each post generates 1 billion tokens, and the creator automatically receives 10 million of them, with the option to purchase more. User likes and comments can also bring mining rewards, and this mechanism can be seen as an innovative application of the "attention economy" in the blockchain field.

"Token Social": Personalized Display

The platform has also launched the "Token Social" feature: users holding more tokens will have a more prominent border around their personal homepage. This display mechanism not only enhances the fun of social interaction but also stimulates the demand for holding and trading tokens. According to certain media reports, this feature has helped the platform stand out in the Web3 social space, successfully differentiating itself from traditional NFT trading platforms.

Collaboration between Layer 2 Networks and Social Platforms: From Controversy to Going Viral

The social platform has chosen to issue tokens on a well-known Layer 2 network, aiming to enhance the usability of the tokens and the coverage of users. This Layer 2 network is an Ethereum scaling solution developed by a major cryptocurrency exchange, known for its low cost and high efficiency. The head of the network has shown great enthusiasm for this social platform, frequently posting content tokens on the platform since February 2025, including meeting minutes, community announcements, and even trailers for documentaries featuring a well-known blockchain founder. These contents have sparked enthusiastic discussions within the community about the "on-chain renaissance."

"Open" controversy event

On April 17, 2025, the Layer 2 network posted an article on a social platform emphasizing its openness, generating a special token. However, the market value of this token experienced drastic fluctuations within just a few minutes, plummeting from $17 million to around $2 million. This event sparked strong reactions in the community, with some questioning whether it was improper behavior, and even suspecting market manipulation by the officials.

The official network quickly responded, stating that this is a "performance art experiment" and emphasized that they have never sold any tokens. The head of the network humorously stated in a media interview: "No matter how many tokens I release, it seems to always lead to misunderstandings. Perhaps only through continuous creation can everyone truly understand our original intention."

Surprisingly, this incident not only did not damage the platform's reputation but instead significantly increased its visibility. The next day, the market value of the related tokens rebounded by more than ten times, attracting a large number of new users. This "zero-cost marketing" made the social platform widely known within the Web3 community.

Future Outlook and Risk Warning

The platform plans to develop cross-chain expansion features and more social token applications in the future to attract a broader user base and developers. In addition, the platform will continue to improve liquidity and community incentive mechanisms to create a more diversified ecosystem. However, rapid expansion may also bring technical challenges, such as how to ensure network security and scalability while maintaining low transaction fees, which is a key issue for the platform team to address.

Security Challenge

• As an entertainment token, its price is closely related to community sentiment and carries a higher risk of volatility;
• The on-chain tokenization model needs to strengthen manipulation prevention mechanisms, enhance transparency, and avoid situations of severe price fluctuations;
• As the user base grows, network security and scalability require continuous optimization by the project team, along with regular smart contract audits to protect user interests.

Conclusion

This token issuance marks the platform's further exploration in the fields of NFTs and social finance. Through low-cost scaling networks, content tokenization, and social display mechanisms, the platform is opening up new possibilities for Web3 social. Although the collaboration with a certain Layer 2 network has sparked some controversy, it has also brought unprecedented attention to the platform.

However, as an entertainment token, its high price volatility and the speculative risks of the market remind participants to remain cautious. The future development of the platform will depend on whether it can find a balance between innovation and stability, while maintaining the trust and support of the community. In any case, this transformation brings an exciting imaginative space for the future of digital art and the on-chain economy.