Web3 Community Operations and Rise Strategies

When conducting community operations in the Web3 field, it is necessary to cultivate 100 real community ambassadors in the early stage. These ambassadors are an important part of the marketing team and can attract potential ambassador candidates by participating in incubator projects. A new batch of ambassadors is recruited each quarter, and after screening, 100-200 active ambassadors are retained.

The ambassador management adopts a task-based system, assigning specific tasks every week and tracking their completion. Based on the completion rate of the tasks, ambassadors can earn different levels of token rewards. This mechanism helps attract loyal fans and strengthen the connection between ambassadors and the project.

When attracting the first batch of users, corresponding strategies can be adopted for different user groups:

1. Targeting C-end users: Design precise task incentives to reward users based on their actual behavior on the DApp.

2. Targeting B-end clients: Winning enterprise-level clients through long-term relationship maintenance and concept verification ( POC ).

3. For Developers: Conduct incentive testnet activities, rewarding developers with tokens for participation. It is recommended to keep the testnet period within 3-4 weeks and continuously optimize based on feedback.

As the token generation event (TGE) approaches, the project team can adopt the following strategies:

1. Strengthen community building, with a focus on platforms such as Twitter, Discord, and Telegram.

2. Make full use of your own social media and KOL resources for promotion.

3. Communicate in advance with token tracking platforms such as CoinMarketCap to ensure the token is listed.

4. Publish original long-form content, which can be assisted by AI in the creation process.

5. Establish long-term relationships with journalists to seek media coverage.

6. Participate in offline activities, clarify the purpose of participation, and做好活动前后的宣传工作.

7. Collaborate with authoritative research institutions to enhance the project's credibility.

When managing ambassadors, it is important to pay attention to the following points:

1. Adjust expectations and accept that the loss of ambassadors is a normal phenomenon.

2. Regularly recruit new ambassadors to maintain vitality.

3. Establish a systematic management process, and consider specifically equipping a community manager.

The geographic distribution of ambassadors is diverse, covering more than 40 countries. Ambassadors in regions such as Nigeria, Vietnam, and South Korea are particularly active. Before the token issuance, ambassadors can be incentivized by continuously showcasing project progress, replacing cash incentives with token rewards, which helps strengthen the connection between ambassadors and the project.