Web3 Community Operation and Rise Strategy

In the early stages of Web3 projects, it is crucial to cultivate 100 real community ambassadors. These ambassadors are an important part of the marketing team and can be attracted by participating in incubator projects. It is recommended to recruit new ambassadors every quarter, providing token incentives based on task completion to create a positive feedback loop.

Attracting the first batch of users can be approached from three aspects:

1. Design a precise task incentive mechanism for C-end users.
2. For B-end customers, establish long-term partnerships through the proof of concept (POC).
3. Developer-oriented testnet activities organized with token incentives.

When preparing for the listing of the project token, the following points need to be noted:

• Build an active community, including platforms such as Twitter, Discord, and Telegram.
• Develop official content release and KOL promotion strategies
• Connect in advance with token tracking platforms such as CoinMarketCap
• Produce high-quality long-form content
• Establish long-term relationships with the media
• Plan targeted offline activities
• Collaborate with authoritative research institutions to enhance the project's credibility.

When managing community ambassadors, be prepared for the following:

• Estimate the ambassador's retention rate and regularly supplement with fresh blood.
• Equipped with dedicated community managers to handle tedious daily tasks.

The Ambassador Program can attract participants from over 40 countries around the world, especially in regions like Nigeria and Vietnam where the response has been enthusiastic. Token incentives can better mobilize the ambassadors' enthusiasm and bring them closer to the project.

Overall, Web3 projects need to build active communities through various channels and strategies, and adopt corresponding rise strategies at different stages. Continuous community operation and user incentives are key to the success of the project.