According to a report by "Science and Technology Board Daily" on June 29, CICC's latest research report pointed out that AI will empower the game industry from two dimensions of production and experience. In terms of game production, the current production capacity of the game industry is partially limited by the lack of automated production tools, and AI technology is expected to empower the tool chain, promote the automation, standardization, and scale of industry production, enable the game industry to industrialize, and break through capacity bottlenecks. AI will be reflected in the improvement of quality and efficiency in the dimensions of game development, operation, and research and operation; in terms of game experience, AI technology has expanded the possibility of more diversity, personality, and immersion in games. Currently, AIGC's native games and innovative gameplay have taken shape. The core revolves around AIGC's natural language output, image output and intelligent NPC capabilities. In addition, if AIGC tools are popularized, productivity is greatly improved, and game differentiation may become the core competitive element of manufacturers, it will also lead to the emergence of more new games.